Spicing Up The Soup's Look for E! Network
Updating The Soup's Look for E! Network Rebrand
As the E! Network underwent a massive rebranding effort, the executive producers of The Soup were faced with the challenge of updating the show to fit the new, clean look of the network without losing its irreverent personality. We were asked to pitch various concepts for segment graphics that could fit the sleek new look while still capturing the spirit of The Soup.
Keeping
The Soup’S Irreverent
Soul
We delivered a batch of graphics that managed to do just that, with puns, crude comedy, and even a nod to the executive producer's dog, who had become a mascot for the crew. These graphics needed to be updated on a weekly basis, so we built and optimized graphic packages that could be easily and efficiently updated by in-house creative teams.
Despite the challenge of fitting The Soup's irreverent style into the slick new look of the E! Network, we were able to deliver graphics that kept the spirit of the show while still meeting the network's requirements.
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