Shifting from Amenities to Experiences
The LA Maker’s Loft, a versatile event space, sought to increase bookings but found that traditional marketing focused on amenities wasn’t resonating with potential clients. They wanted a fresh brand awareness campaign that showcased the unique experience of their space, rather than merely listing features. Together, we crafted a storytelling approach that went beyond typical ads and connected emotionally with audiences through the story of a couple’s engagement.
Creating a Standout Animated
Story to Engage Viewers
To capture the charm and personality of The LA Maker’s Loft, we developed an animated version of the couple’s engagement story instead of using a traditional sit-down interview. This approach helped the couple feel more relaxed and expressive, leading to a genuinely heartfelt story. The animation also distinguished itself from typical talking-head ads, offering viewers a fun, memorable experience that stood out across social platforms.