Disney on ice meets
the history channel
BOSTON UNIVERSITY GETS CREATIVE WITH CITY’S HISTORY
The Boston University approached us with the goal of creating an interactive experiential campaign that would impress donors and alumni. They wanted to tell the story of Boston through a 90-minute ice skating show that featured ice skaters, dancers, performers, interactive video projection, and the Boston Pops Orchestra.
Collaborating with
Multiple vendors
To bring this concept to life, we worked with a wide range of teams, including choreographers, orchestra composers, set designers, show producers, and directors. Our role was to create video projection content that would display on the ice skating rink, screens, and drapes. The video was designed to complement the dancers and orchestra music, and tell the story of Boston's history, including the civil rights movement, the Great Boston Fire, and the founding of Boston University.
Show Receives Praise and Press Coverage
The final show was a resounding success, gaining press coverage and attracting award-winning producers from Disney on Ice. It left a lasting impression on donors and alumni, solidifying Boston University's reputation as a leader in experiential campaigns.
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