Bring That Tower to Life
Projection mapping on the historic ut tower
To kick off the "What Starts Here Changes the World” campaign, the University of Texas wanted to go all out with fireworks, marching bands, and a live performance by The Black Pumas. We were asked to help bring the show to life with video content that would get the city of Austin pumped up.
Partner with the University and Vendors
We worked closely with the University’s creative team and various vendors to create video content to project on the historic UT Tower. The tower lit up with a grand opening pyro show and space-themed video sequence. After the speeches the tower featured artistic videos and designs that we developed for The Black Pumas' performance.
Launch a
Fundraising Effort.
The performance launched the University's effort to raise $3 billion, and gained press coverage across the state.
Ready to Tackle Your Own Design Challenge?
If you have a design challenge in mind and want to bring it to life with the help of Goon, simply fill out the form below to get started. Our team is here to help you turn your vision into a reality.